Digital Marketing Specialist ( Senior / Junior )

Responsibilities

  • Plans, executes and measure all digital marketing activities including web and social media, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), database marketing, email, Google Adwords and display advertising campaigns.
  • To execute and set up Facebook and Google Ads. Proficiency in Facebook Business Manager and Google AdWords is a MUST.
  • Strategize and manage all social media platforms (Facebook, Instagram, YouTube, LinkedIn)
  • Coordinate closely with Sales, Marketing and R&D team to brainstorm new and innovative growth strategies.
  • Working closely with Sales and Marketing team on digital aspect of Client/Merchant campaigns.
  • Marketing activities with report and performance analysis.
  • Ensure on-going monitoring, analysis and optimization of all digital marketing campaigns against goals.
  • Strong analytical skills – familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools).
  • Proven experience writing and editing ad copies.

Requirements

  • Candidates must possess at least Bachelor’s Degree / Post Graduate Degree in Mass Communication, Commerce, Marketing, Advertising/Media or equivalent.
  • Required language(s): English, Mandarin, Bahasa Malaysia.
  • Senior position – Minimum 5 years’ of working experience in the Digital Marketing field is required for this position.
  • Junior position – Minimum 2 years’ of working experience in the Digital Marketing field is required for this position.
  • Proficient working knowledge on Google Ads (SEM, GDN and YT) and Facebook. Experience in SEO, LinkedIn Ads, Twitter Ads, Shopee and Lazada is a plus.
  • Conversant in marketing solutions and web analytics tools (e.g., Google Analytics/SEM rush).
  • In depth knowledge of Facebook, Instagram, Google SEO and all aspects of Digital Marketing.
  • A great team player and creative.
  • Must be able to work under constant deadline pressure and manage multiple projects.
  • Outstanding copy writing skills, excellent oral and written communication skills.
  • To be able to start work immediately would be added advantage.
Job Category: Marketing
Position Name: Digital Marketing Specialist

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