- Plans, executes and measure all digital marketing activities including web and social media, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), database marketing, email, Google Adwords and display advertising campaigns.
- To execute and set up Facebook and Google Ads. Proficiency in Facebook Business Manager and Google AdWords is a MUST.
- Strategize and manage all social media platforms (Facebook, Instagram, YouTube, LinkedIn)
- Coordinate closely with Sales, Marketing and R&D team to brainstorm new and innovative growth strategies.
- Working closely with Sales and Marketing team on digital aspect of Client/Merchant campaigns.
- Marketing activities with report and performance analysis.
- Ensure on-going monitoring, analysis and optimization of all digital marketing campaigns against goals.
- Strong analytical skills – familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools).
- Proven experience writing and editing ad copies.
- Candidates must possess at least Bachelor’s Degree / Post Graduate Degree in Mass Communication, Commerce, Marketing, Advertising/Media or equivalent.
- Required language(s): English, Mandarin, Bahasa Malaysia.
- Senior position – Minimum 5 years’ of working experience in the Digital Marketing field is required for this position.
- Junior position – Minimum 2 years’ of working experience in the Digital Marketing field is required for this position.
- Proficient working knowledge on Google Ads (SEM, GDN and YT) and Facebook. Experience in SEO, LinkedIn Ads, Twitter Ads, Shopee and Lazada is a plus.
- Conversant in marketing solutions and web analytics tools (e.g., Google Analytics/SEM rush).
- In depth knowledge of Facebook, Instagram, Google SEO and all aspects of Digital Marketing.
- A great team player and creative.
- Must be able to work under constant deadline pressure and manage multiple projects.
- Outstanding copy writing skills, excellent oral and written communication skills.
- To be able to start work immediately would be added advantage.
Job Category: Marketing
Position Name: Digital Marketing Specialist